Rodger Hall specializes in generating awareness through brand journalism that enhances corporate reputation that helps achieve business goals. He works across a number of industry segments including project logistics, education, and property. His travel writing taps into the everyday life, feelings and spirit of the destination. He previously worked in public relations management roles and as a Ministerial Press Secretary, prior to working as a journalist with Business Queensland, Daily Sun, Sunshine Coast Daily, The Sydney Morning Herald, and newspapers in London. He holds a Master of Business Administration and Bachelor of Arts (Communication) degrees, and teaches professional business communication.